Previously… on SuperFly

Happy New Year! I hope all is well with you in 2011 :)

At the end of 2009 I seem to remember writing ‘2010, year of the Fly!’


Well, i’m not going to claim that SuperFly set the World on fire but it’s been a whirlwind of a year for me creatively, and a lot of it is down to a little side project that grew many arms and legs.

I first thought of something which resembled SuperFly about 6/7 years ago, fascinated by the idea of turning a stretch of street-poster sites into a exhibition of MY work. In early 2009, inspired by the promise of Dundee’s own Digital Arts festival programmed for the coming November I was prompted to put my plan into effect.. although by now it had become an exhibition, not for me, but for local artists which i would organise and do the design work for.

By November 2009 SuperFly:1 was done and dusted and I was thinking about what should come next.

Oddly, I had had several comments regarding SuperFly’s subversive use of advertising space while, at the time, I was considering the commercial possibilities of applying the exhibition concept to advertising.


Never Get Out Of The Boat – Eaon Pritchard

I didn’t have any concerns of ‘selling out’ or ‘selling out’ the artists involved. Firstly, no one would ever be involved in an exhibition without knowing who the sponsor/s would be and secondly, as opposed to commercial art where the illustrator/photographer/designer/artist is for hire and working to a brief, SuperFly artists work is the centre of attention, a vehicle for their work and not to be used as a backdrop for an ‘ad’.

So, what follows is part one of a review of what has happened over the last year, including links to old blog posts where you’ll find a little more info and images. I can’t believe this has all happened during the course of ‘one’ year but reflecting on 2010 certainly helps focus on the jobs for 2011.

Also, look out for artist profiles as they surface over the following weeks.. a thank you to all who have contributed to SuperFly which wouldn’t exist without their involvement.

Hope all’s well with you in 2011!

Central Station, a ‘creative Facebook like community (curiously, run by a dedicated division of an advertising agency in Glasgow) was looking to collaborate in some way for their Pop-up day in Dundee, planned for February 2010. This was the perfect opportunity for me to pitch SuperFly’s potential as an ‘advertising’ tool. I proposed that SuperFly cherry pick a selection of illustrators to form a ‘Dundee-only’ poster Exhibition that would also advertise the Pop-up day. With only 3 weeks to the event the posters were up in just a week and a half and the Central Station Vs SuperFly exhibition was live!


By this point I was bubbling with ideas. The Central Station event was such a positive experience (I gave a short presentation on what SuperFly was all about and the Hannah Maclure Gallery hosted a week long exhibition of posters and photos of the two shows), so much great feedback and many new acquaintances made through the artists taking part and the day itself.

Happily, as a result of meeting via SuperFly and discovering a shared interest in all things ‘hand made’ three of the CS exhibition artists got together and formed ‘Dundee Jamboree’. Their first event was ‘Bits ‘n’ Bobs’ on Tuesday 2 March, 2010. To date they’ve had four, maybe five, events and very cool they are too. You can get a taste of the second event, ‘Big Top Jamboree’ (May 2010) in my SuperFly-On-The-Wall ‘mini-doc’ here:


Otherwise you should visit their website for more info, they’re sure to have more up their sleeves for 2011!

Starter For 6

If you haven’t heard of SF6 and you are in anyway interested in being a creative business in Scotland then look them out! Run by Scottish Cultural Enterprise it’s a fantastic project to be a part of and you have the opportunity to pitch for up to £10,000 in cash for your business. Challenging in the most positive sense of the word – i’m purposely NOT going to link because if you want it you should go find it! GO!!!

Blonde Digital

These folks have been an invaluable source of encouragement this year.

Spurred on by the feedback I was getting at Central Station and SF6 I posted a ‘very’ cagey brief for a ‘Real World Digital Treasure Hunt’ on 38 Minutes ( and within 15 mins it was picked up by Rachel, a planner at Blonde. Several emails and calls (and months) later we managed to arrange a meeting.. but more of that later. But this is the thing.. the meeting (5 months later!!!) was, as they say, ‘gravy’, the initial contact alone was immensely encouraging.

So, if you are in a position of ‘power’ to aid or simply encourage then do it.. you can’t underestimate the positive effect it could have.

A perk of SF6 is a mentor. Mine was Alex from Vox Populus in Glasgow; a . She not only gave me my fair share of advice and encouragement but also offered me a spot at the Hidden Lane festival. You can read about it here:

…hidden lane festival

Hidden Lane is a great day out. family friendly and if nothing else I learned that if you want to be a hit with the kids then take a sand-pit with you!

HL was another great opportunity.. and example of being given a boost from a company that could just as easily passed by – thanks Vox! While the collaboration with Ice Cream Architects was a really positive experience it’d still be great to do what I originally intended, which was a live drawing event.. we’ll see.. anyone up for it in 2011?

The first half of the year away and I was considering sidelining SuperFly. It was fun, but really hard work, and with a family, full-time job and no real illustration of my own getting done I thought I should maybe focus on the illustrator for a while…

It was at this point that 2010 really started cooking..!

More soon!

January 2nd, 2011  |  Published in Uncategorized  |  1 Comment


  1. eaon says:

    January 3rd, 2011 at 11:54 pm (#)

    A good year by all accounts. Happy to have been of some small assistance.
    Here’s to 2011 and more disruption…

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